• The Frozen phenomenon

    The toys and accessories inspired from the Frozen movie conquered the little girls from all over the world

  • Meeting the Minions

    The funniest cartoon characters, taking shape in one of the most beloved toys for kids

  • Monster High: the kids’ latest obsession

    In case you’re wondering why kids are not afraid of monsters anymore, read this.

  • Gift idea: take the train

    As a child, my absolutely favorite toys were the trains: retro locomotives carrying – full steam ahead – the oh-so-many colorful wagons

  • I’m a Barbie girl in a Barbie world

    This year, the Barbie dolls get an upgrade. It seems like the perfect time to remember how they became famous and the favorite girls’ toys in the world

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