“White nights”, the new Yves Saint Laurent’s fragrance, unveils, from the very first moment, an effervescent scent that smoothly takes you away to the glorious parties that last till dawn. And even more, to those famous Parisian street parties: just like the Nuit Blanche festival, traditionally held in the first Saturday of each October. An authentic celebration of music, dance, theatre and all the belles arts, with artists beginning their performances at 7 in the evening till 7 in the morning. It’s one of those long nights, blasting with energy, fun and adventure, just like the scent of Opium Black Nuit Blanche. But the new fragrance is not solely an evening perfume. Au contraire. A few drops on a Monday morning will boost your energy level: you’ll no longer think of work, but good music and dance.
Well, anyone can admit by now, the effect is crystal clear. But what’s the magic formula? Pepper and rice flavour tamed by vanilla and orange blossom. Plus a spectacular coffee flavour, sandalwood and white musk – a combination full of energy inside a chic, sparkling bottle, in shades of rose gold.
The face of the fragrance is the 25 years old British model Edie Campbell, who is now collaborating with Yves Saint Laurent since 2013.